In my January column in Entrepreneur Magazine, I promised to share on this New Media Marketing blog the “Seven Characteristics of the Successful New Media Marketer” that women possess, so you can participate in the conversation and share your two cents’ worth on this controversial topic.
1.Quality of the Successful New Media Marketer: Trustworthiness
Like it or not, both men and women feel women are naturally more trustworthy than men. That’s not just in relationships, but in business as well.
Whether this is true or not, perception is reality. So when it comes to quickly and easily establishing trust in the sales relationship, women have an advantage in business.
Men often mistakenly think that sales is all about research and planning. While these are notable activities to engage in, in any business transaction, all the research in the world will not take the place of establishing trust in the relationship. Without trust, there is no use for all the research in the world. Therefore, planning must be set on the foundation of trust.
Historically, women have known just how important it is to trust their intuition. So when salespeople try to manipulate us, we have this sixth sense that tells us whether to move forward or move on.
Interestingly, society, spouses and the corporate world have tried to teach us that intuition is not as important as facts. They’ve tried to get us to rely less on our intuition and more on data. And it’s a sad day anytime corporate America succeeds in killing this natural instinct and gift women have been born with.
Fortunately, wise women know that ignoring their instincts would be a fatal mistake and therefore continue to trust their gut when making important decisions. Wise men have also come to rely on their female partner’s intuition. That’s why a spouse often will hold off on the decision-making process until he can run it by his wife.
Could this be where the phrase, “Behind every successful man there’s a woman,” came from? Perhaps it’s this intuition backing up his decisions that initiated this expression.
Trust is critical in any business relationship. And women know how to build trust, naturally. Therefore, this is the first advantage women have over men when marketing with new media.
What are your thoughts on all this?
I’d love to hear your opinion on this. Whether you agree or disagree, I welcome your feedback.
For more on this topic, see the column, “Move Over, Men” at WomenEntrepreneur.com.
In part two of this series I’ll share the second quality women have naturally that’s perfect for marketing with new media.
PS: I’ll repeat the hint shared in this month’s Entrepreneur column:
HINT: Get a male/female partnership in business and you’ll have an even greater advantage by applying each person’s natural skills to the appropriate task needed in the company.
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Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. You can reach Deborah at [MotivationMD@gmail.com] |
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This entry was posted on Tuesday, January 22nd, 2008 at 1:19 am and is filed under New Media Marketing, Web 2.0 for Business, The Female Advantage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.3 Responses to “7 Characteristics of the Successful New Media Marketer–Part 1: Trustworthy”
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January 28th, 2008 at 12:28 pm
Deborah, I love this sentiment. Women have some many assets that enable them to play the game of business differently than the way that men play it. Men developed the initial rules to the game but it is so exciting to see that we are shifting to embracing more feminine ideals in the workplace: those of relationship focus, nurturing values, social responsibility. Entrepreneurship is the easiest and fastest way for a woman to embrace her own personal power and business savvy to win the game of business her way.
February 16th, 2008 at 3:13 pm
This is a great article, I agree completely. Something I have always followed when it comes to sales and all business is total honesty. I want the repeat business and it takes trust and honesty to get that. It does help to have a balanced team of men and women.
March 3rd, 2008 at 3:16 am
Thanks Elizabeth and Pam for your thoughtful comments about this issue - and the trend toward bringing feminine ideals back into the workplace.
I’ll leave you with this one thought…
it’s the mission that drives RPM Success Group and everything we do —
When you can set the rules in business,
you WIN the game of LIFE!
Here’s to setting your OWN rules in business!